Specifications are essential documents that allow architects and designers to stipulate the exact requirements for each project. They are incredibly important in improving and maintaining – quality and productivity. This is where Branded Worksections come in.

As part of the project specification, your Branded Worksection contributes to the overall ease of the design process. Each Branded Worksection has a corresponding generic worksection: the difference is your product.

Your Branded Worksection and your product work together to create a marketing tool. The worksection’s pre-filled product information includes details specific to your product such as its colour or texture varieties as well as its unique performance characteristics.

For the specifier, a Branded Worksection means the selection of a product during the initial design process. This can give a clearer idea of the final cost of construction and help ensure that design and construction stay on schedule. Your Branded Worksection takes some of the pressure off the specifier, streamlining part of the process while putting your product centre stage.

Like all NATSPEC generic worksections, your Branded Worksection is customisable. The specifier can edit the document to stipulate exactly what they need, including by deleting details that are not relevant to their project. The Branded Worksection remains flexible for the specifier so that your product can be utilised to its full potential across a wide range of projects.

Your Branded Worksection is a promotional tool just like your product catalogue, and as such can be used to build awareness, product branding, present at sales meetings, marketing tool, template to write specifications, door opener to book appointments, and as a gift to specification writers to assist you when visiting your clients.

Use your Branded Worksection as a marketing tool to present, and as a template to specify your product, saving the specifier time and reducing their risk.

Consider this…… “Why” would a specifier want to do business with you and specify your product over your competitors? Do they have enough trust and a strong relationship built with you to want to specify your product? Your Branded Worksection will assist the specifier to specify your product easily, with reduced time and reduced risk. Further, having the substitution clause retained in your Branded Worksection will reduce the risk of being substituted on site.

Download the TECHnote: NTN GEN 006 Product Specifying and Substitution.