You’ve been here before. In a meeting, documents all over the table, trying to convince a specifier that your product can solve all their problems. And you know it can. You know what your product can do, how cleverly it’s been designed and how everyone raves about it afterwards. The specifier just needs to trust you. How can you inspire that trust?
The answer, of course, is your Branded Worksection!
You’ve said the introductions and started straight off with the project report. The architect has told you what they’re looking for – or perhaps what they’re not looking for.
You know your product inside out, but the architect sitting in front of you might not. You highlight your product’s unique performance characteristics, which are clearly indicated in your Branded Worksection.
The Branded Worksection is the ace up your sleeve in this situation, when an architect just needs a bit of a push to realise that you’ve got exactly what they need.
Using your Branded Worksection to highlight that your product conforms to Australian Standards helps to assure the architect that your product is in line with industry regulations and is fit for purpose.
Conformance issues have been cropping up here and overseas for several years. It is more important than ever to prevent the use of non-conforming building products.
The manufacturer has a responsibility to make sure that their product actually conforms to any standard for which conformity is claimed. The architect has a responsibility to make sure that the product they are specifying meets the regulatory requirements. As a Product Partner, you know that architects trust that NATSPEC has reviewed the evidence of conformity for products in your Branded Worksections.
Your Branded Worksection gives you and the architect an advantage. It sets out the important information about your product, including how it responds to the NCC and Australian Standards. As with the rest of the NATSPEC National Building Specification, it is reviewed and updated twice a year, meaning your Branded Worksection is in line with current practices, regulations and standards. The clear and concise layout, not to mention the fact that it is up to 90% pre-completed with relevant product information, makes it an absolute gem for specifiers.
When you’re in a meeting with an architect, the stage is yours. Use this time wisely to show off all the best qualities of your product with the help of your Branded Worksection.
Advantages of YOUR Branded Worksection
- An alternative to a generic worksection where a particular product has been selected at the design stage. Associated generic material not manufactured by the Product Partner is still provided.
- Minimal customising required as the Template has been approximately 90% pre-edited in conjunction with the Product Partner.
- Current product information is readily available and accessible via hyperlinks between the Template and the Product Partner's website, reducing research time and facilitating early decision making.
- The possibility of product substitution by the contractor may be reduced as the unique performance characteristics of the product are clearly specified and the substitution clause is included.
- Specifiers can rely on NATSPEC industry knowledge and regular updates of the relevant standards and building codes
“Certain elements of the project were specified using supplier-specific specifications generated efficiently by using NATSPEC’s Product Partner specifications. Minor adjustments are easy as these specification worksections fit easily into the project format.” BVN Architects
“Kent Lyon Architect was able to access, download and rely on the most up-to-date worksections, including Product Partner worksections, ensuring that the products available meet current Australian Standards and the National Construction Code.” Kent Lyon Architect
“By having product specification that is constantly updated according to the industry standard, we feel safe from the risk of specifying non-standard products for our architectural or interior projects.” MGS Architects
“The NATSPEC system provides a foundation of information, which is reflective of current industry standards, as well as Product Partner worksections featuring current products. These worksections clearly outline product performance and characteristics, allowing us as specifiers to assess which products are best suited and meet the requirements of the NCC.” Silver Thomas Hanley Architecture
NATSPEC TECHnote GEN 008 defines both generic and Branded Worksections and outlines their advantages.